Jiutopia is an international Brazilian Jiu-Jitsu camp that brings together practitioners of all levels for immersive training, high-level coaching, and a strong community experience both on and off the mats. Set in unique destinations, the camp blends technical development with lifestyle—surfing, recovery, and connection.

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I’ve worked with Jiutopia to elevate their brand through content and marketing, capturing the full experience from intense training sessions to lifestyle moments beyond the mats. This included producing photo and video content, shaping their visual identity, and creating social media assets designed to attract a global audience and drive camp participation.